How often do they run?

The local channels are divided into 2 main groups “Paid” and “Free”. The system runs the ads in a rotation: “Paid” “Free” Paid”. So ads that are paid for play more often. (This also provides a platform for ads that are free to get more exposure by paying for the announcement). Each ad typically plays for 12 seconds in the never-ending cycle. The only time that ads are not playing is for a few hours when our local programming is playing during the week.