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Few skills have greater meaning in our lives than the ability to read. Long before we choose a career, start a business or learn a trade, reading helps us make sense of the world. It opens doors to knowledge, sparks imagination and gives us the tools for lifelong learning.
Recently, there have been concerns about reading levels among students and young adults. While those discussions are important, I prefer to focus on the opportunities ahead. Reading is one of the most valuable skills we can encourage, whether it begins with a parent reading a child a bedtime story, a young reader discovering a favorite author or an adult learning something new.

Reading does more than help us understand words on a page. It fuels creativity. It encourages curiosity. It teaches us to think critically and consider different perspectives. Those skills are valuable in school, at work, in church and throughout our daily lives.
As they have for generations, libraries play a vital role in rural communities, but now opportunities extend far beyond library walls. Online resources provide access to digital books, research tools, educational courses and information on almost any subject imaginable.
This is one of the many ways broadband quietly supports our communities. A student can access learning materials after school. A small-business owner can research new opportunities. A farmer can explore the latest agricultural practices. Someone considering a career change can take online classes or earn certifications without leaving home. The technology is not the destination. It is simply a tool that helps open doors.
Of course, reading is not limited to formal education. It can even bring families together. Some of the most meaningful lessons begin when parents or grandparents share stories with children and encourage them to ask questions.
We believe NCTC’s role is to support opportunities that strengthen the communities we serve. Because we are locally owned, we focus on long-term investments that help our neighbors succeed today and in the future. Reliable broadband is one part of that commitment, helping connect people to the resources they need to learn, grow and pursue their goals.
I am grateful for the educators, parents and community leaders who encourage a love of reading. Their efforts help shape stronger communities and brighter futures. At NCTC, we are proud to support that work and remain committed to keeping our communities connected to the opportunities ahead.
By Johnny McClanahan
President/CEO